Skoda is present at Shanghai Motor Show 2011 with a series of important changes, to emphasize the centrality of the Asian country in the brand strategy. Importance is also confirmed by Skoda sold 180,000 cars in China in 2010. Shanghai Skoda's stand has all the models and a range of concept car futuristic design language that anticipates the future of the czech and the new place: the Skoda VisionD. Among all, the car which should play the leading role is the absolute Skoda Octavia Green Line E, Electric Car revealed in the form of prototype.
Winfried Vahland, Chairman of Skoda, said: "The figures for 2010 are good, we have been a breakthrough in double figures. Few people would have been able to predict how we would have grown in China, a market where the Skoda came only four years ago ". From 2013 will begin local production of the Skoda Yeti and sales network in the country will be extended from 100 to 400 dealers.
"The competition will grow, but I think our brand has carved out a good start position - Said Vahland - In China, the Skoda offers customers attractive patterns and adapted for the local market, And can rely on a network of well-organized sales and the wide support of Group Volkswagen. In addition, we benefit from the advantages that derive from local production and close collaboration with local partners'.
Finally, speaking of the global strategies of the brand, the chairman of Skoda added: "With the new growth strategy aims to double sales, to cross the line of 1.5 million units worldwide by 2018. We want to become the reference point for those who want a car that offers space and clever solutions at a reasonable price ".
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