Thursday, April 28, 2011

New Lancia Ypsilon 2011, uncertain future in the U.S.


The new Lancia Ypsilon 2011 may not be exported to the U.S.. The news had already been given a few days ago, but now it really seems that this hypothesis is materializing more and more, especially after the presentation of the Fiat 500 Convertible for the U.S. market . During the New York Motor Show 2011 has been revealed is that the supply of compact cars of the Chrysler Group for America and it was noted that the brand will focus a lot on the new Fiat 500 .


According to some rumors more precisely during the American automotive event, the CEO of Chrysler and Lancia , Olivier Francois has not announced the start of marketing of the new Lancia Ypsilon 2011 on American soil, a strategy which is discussed extensively at the launch the car with the Chrysler brand in Great Britain and Ireland. The risk of internal competition between the two small premium was therefore assessed too high , especially in relation to the volume of sales that will ensure these cars in a market like North America.

Turning instead to the medium car segment, Francois has postponed the release of a Chrysler model to be proposed to motorists, leaving room for the replacement for the Dodge Caliber . Ralph Gilles, president and CEO of the brand Dodge , but he anticipated that the new crossover model leaves the body by using the traditional architecture of a saloon and using engines and gearboxes platforms Fiat . We currently await official communications on the matter.

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