Tuesday, April 5, 2011

Alfa Romeo sales shoot in Spain


It looks like things are going well for Alfa Romeo. During the first quarter, Fiat Group's brand sales increased by 80% over the same period last year.

This means that Alfa Romeo sold 1,348 vehicles during the period indicated. The situation is even more positive if we consider that in the first quarter of the entire Spanish market recorded a fall of 27%.


To mark the main culprit of these data is good Alfa Romeo Giulietta, Since from the date of marketing in June 2010 the brand has sold just over 2,000 units.

This situation is similar in the European market, Where Alfa Romeo has sold and 63,000 units of this model, increasing in most countries of their sales.

Yet it would be good to analyze these data in any way are obviously good, especially taking into account the situation of the sector in our country. First we have to see situation.

The previous model of the brand, Alfa Romeo 147, Ended its commercial life by the back door. Although he had suffered a renewal, and insufficient in 2007 to 2010 as dealers awaited the arrival of rain in May of the new model after 10 years selling the Alfa Romeo 147.

The updating has been greatFrom my point of view, especially as far as engines are concerned, and this has been noticed in sales. Its attractive new design also helped. Also share the opinion of Daniel Seijo, is a car that offers exclusivity, design and technology to a reasonable price.

Ultimately I think the growth in sales has been great because it was based on a very delayed. In fact, the share of its segment penetration reaches just 2.1%. Again I do not mean that Alfa Romeo's situation is not deserved good, but it is true that is, in part, due to the poor compared to the previous situation.

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