The Mercedes-Benz Center Milan, one of the largest display areas of the brand in Europe, hosted an event organized by the German carmaker as part of celebrations for its 125th anniversary. The occasion was also used to present the initiative "The summer automobile 2011"Germany, in collaboration with the 'National Agency for Tourism Germanicus. Guest of honor of the evening was Jutta Benz, Ambassador Mercedes-Benz and great-grandson Carl Benz, The historical founder of the brand that prides itself on having invented the automobile.
"The Brand Centre in Milan is an ideal meeting place and ideal exposure - The manufacturer says in a statement - created to further develop the special relationship that binds the world Mercedes the Milanese public, and more. Following is Metropolitan Concept present in most major European cities and communicates the values of belonging to the StellaSuch as security, technology, comfort and innovation '.
As part of celebrations for the 125 years of the car Germany itself as a tourist destination of choice for all fans of Mercedes engines in general. Will be numerous events and exhibits presented during the summer car in particular in the German region of Baden-WurttembergBut not all.
Italy also will be involved in the celebrations until July 31, in particular with the exhibition "MY Mercedes-Benz Passion"That will be held right in the Mercedes-Benz Center in Milan. "A fascinating and exciting journey into the passion - Says the company - through an exclusive selection of items and cars are unique in the world, developed an original and inspired by the Star '.
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