Peugeot will present at the Shanghai Motor Show 2011 The new Peugeot 508 . The launch of this car in Shanghai is very important for the worldwide success of the model and the image of Peugeot in China. The European launch has gone well, now the Peugeot 508 developed for the Chinese market is presented to the public in the Shanghai Motor Show, a preview of the launch of the car business.
The importance is crucial because a 508 sedan will be on two industrialized and sold in China and why the 508 will contribute to the objective of broadening the range Peugeot in China , together with the recent launch of 3008 and the forthcoming launch of the RCZ, May 20. 508 a complete range of rich 9 vehicles: 207 two volumes and three volumes, 207 CC, 308 CC and SW, 408 , 3008 , 508, and soon the Peugeot RCZ . The annual target for Peugeot in China is to sell at least 200,000 vehicles in 2011. In addition to the 508 presentazine the French carmaker will present a concept car brand new, designed in China, which will point in the future only to the Chinese market.
This is a world first conceived and designed by the China Tech Center in Shanghai. This concept car is a crossover top range, 4 × 4, petrol hybrid power train. With this car, Peugeot wants to continue to expand their ranges in vehicles in the most profitable segments of the Chinese market . The crossover concept was born following the application of new concept cars, because the Chinese market is less willing to buy older cars.
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