The Spanish car manufacturer Seat will be on tour with Radio 105 to follow some of the biggest live events of Italian music. The brand belonging to the Volkswagen Group will be present as a sponsor in many concerts throughout 2011. Among the most important artists followed by the Seat car there will Nek with his European Tour and Negramaro with the tour which will take place after the summer. In addition, the company will arrange for the second consecutive year, the summer event Riviera Seat On Air , directly from the famous tourist resort on the Adriatic coast.
With this agreement, SEAT reinforces its privileged relationship with the music and its protagonists . The partnership with Radio 105 also includes the sponsorship of 105 in Rimini Stadium that will host concerts by major artists like Laura Pausini , the Modà and Subsonica . The show of Pausini will be the highlight of the season.
At the concerts and events organized in this context, Seat will be present with booths and display areas will enable the public and interested persons to observe closely the new Seat models in the family .
In addition to the direct sponsorship, the agreement between the radio and the automobile manufacturer provides a series of parallel activities. For example, will be launched special contests that will be up for grabs concert tickets to cars in the Seat range . To follow the events and competitions organized as part of this initiative will be able to connect to the site www.seat-italia.it .
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