Seat will make its official entry into China through the halls of Shanghai Motor Show 2011Pressing forward with plans for international expansion. The protagonists of the Spanish participation in the festival Chinese manufacturer will be the most popular models in its range: Seat Ibiza and Seat Leon. The exhibition to be held April 21 to 28 represents the first brand in the Asian country. The short-term objective is the positioning of Seat in the promising Chinese market, the launch of Ibiza and Leon is scheduled for next year.
James Muir, President of Seat said: "China represents a great opportunity for a brand like ours. The Seat is synonymous with design, dynamism and sportiness, Characteristics highly valued by the market. Surveys show that Chinese customers evaluate positively performance and dynamism of the cars'.
The reason that led Seat to make its entry into China was mainly the high demand for European models from customers in that country. This therefore seems the right time to attack the new market. Initially will be exported vehicles assembled in Martorell, Spain, to maximize the productive capacity of the plant.
"Elements such as the latest technology and engineering - Added Muir - are considered, along with the design, decisive for purchase. In this sense, we could bring a breath of freshness and novelty in Car Market China, situated in an exclusive segment ".
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