Toyota Friend, the social network for cars

Times change, cars are different ways to communicate and have nothing to do with those of our elders. Toyota is aware of this development and the mind set on these concepts has created Toyota FriendA network where our car is a friend.

Toyota Friend intended as a meeting point for users of the brand, especially among the holders of a hybrid vehicle. We share opinions, exchange information, manage our carpool schedules and the car liaise with external elements such as gas stations and washing facilities.


Our Toyota become a friend on our network and, thanks to the connectivity that today allow mobile phones, they will contact us to report, for example, the time remaining load "The burden will be completed at 2:15 am, okay? See you tomorrow.”

In the hands of corporations Salesforce and Microsoft, Toyota will launch this new platform during 2012 in Japan, coming to the world after seeing what roads takes its proposal.

Although a priori it seems very good idea to be seen that acceptance is the platform, and is the heart of a network are its users and the amount of competition that exists in this industry today, which Toyota Friend is a desert without enough users could mean a bump for the proposal.